Brand Guidelines
We are very proud of our brand and it is essential that our brand assets are correctly used. To assist you when working with our materials, please follow the guidelines set out below.
Spacing and Sizing Requirements
It is important that you maximise clear space whenever possible. The minimum clear space requirement is defined as x, measured by the height of the letter ‘t’.
The minimum size of our logo is 40px on screen. In exceptional circumstances, it may be necessary to use a smaller logo size for print (e.g. on event merchandise). In such cases, it is vital that the logo is clearly legible.
Incorrect Use
The appearance of our logo must always remain consistent. Under no circumstances should the logo be misinterpreted, modified or altered in any way. Its orientation, colour and composition should remain as indicated in this document.
Do not distort or warp the logo.
Do not rotate the logo.
Do not change the logo colour.
Do not use the same colour background as in logo.
Do not use a shape container.
Do not outline the logo.
Our Colours
The Ascertia corporate palette consists of four colours: blue, green, black and white. Ascertia blue is a key component of our brand identity and should appear whenever possible.
Blue
RGB: 13 75 160
CMYK: 100 80 0 0
HEX: #0d4b9f
Green
RGB: 0 175 98
CMYK: 80 0 80 0
HEX: #00af62
Black
RGB: 0 0 0
CMYK: 0 0 0 100
HEX: #000000
White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
Use of our brand materials
Stock Photos and Promotional Videos
Please don’t use any of our brand materials (including our name, logos and screenshots) in ways that may be confusing, misleading, or which suggests our sponsorship, endorsement or affiliation. For example, your name and logo should always be more prominent than ours. Finally, a gentle reminder not to change the Ascertia logo – we like it just the way it is!
